Privacy
Privacy
Policy
About this Privacy Policy
Phalyda Pty Ltd ACN 671 935 283 (Phalyda, we, us or our) respects the privacy of individuals whose Personal Information we collect and handle.
This Privacy Policy explains how we collect, hold, use and disclose Personal Information in connection with our business, including through our websites, enquiries and communications, professional and client services, marketing and business-development activities, events, forms and subscriptions, technology platforms and digital systems, artificial intelligence and automation tools, and our relationships with clients, suppliers, contractors and business partners.
Where applicable, we handle Personal Information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Specific Phalyda products or services, including LYDA OS, may also be subject to additional privacy notices, data-processing terms or contractual arrangements.
What is Personal Information?
Personal Information is information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether or not the information is true or recorded in a material form.
Name
Job title
Company or organisation
Email address
Telephone number
Business contact information
Billing and transaction information
Correspondence with us
Enquiries and requests
Information submitted through website forms
Information supplied during consultations or projects
Account and user information
Communication and marketing preferences
Technical and device information
IP address
Browser and operating-system information
Website usage and analytics information
Other information you choose to provide
Client and Business Information
When providing professional or technology services, we may receive information relating to a client's employees, contractors, customers, prospects, suppliers, business partners or other individuals.
Where Phalyda processes Personal Information on behalf of a client, our responsibilities may also be governed by the relevant client agreement, SaaS terms, Data Processing Addendum or other contractual arrangements. Clients are responsible for ensuring that they have appropriate authority to provide Personal Information to Phalyda.
How We Collect Personal Information
We may collect Personal Information directly from you when you visit our website, contact us, submit an enquiry, request information, complete a form, subscribe to communications, become a client, use a Phalyda service, attend a meeting or event, communicate with our team, apply to work with us, interact with our social-media channels or otherwise deal with Phalyda.
We may also receive Personal Information from clients, referrals, business partners, contractors, service providers, publicly available sources, professional networks, social-media platforms, analytics providers, technology platforms and other third parties where permitted by law.
Information Collected Automatically
When you use our websites or digital services, certain information may be collected automatically, including IP address, device type, browser type, operating system, referring website, pages viewed, links clicked, session information, approximate geographic information, dates and times of visits and interactions with website functionality. We may collect this information using cookies, pixels, analytics tools and similar technologies.
Cookies and Similar Technologies
Phalyda may use cookies and similar technologies to operate and secure our website, remember preferences, understand website usage, analyse traffic, improve user experience, measure marketing effectiveness and support advertising and remarketing activities where applicable.
Some cookies may be provided by third-party technology providers. You can generally control cookies through your browser settings. Disabling certain cookies may affect website functionality. Where required, we may provide additional cookie information or consent mechanisms.
Why We Collect Personal Information
Responding to enquiries
Providing products and services
Managing client relationships
Preparing proposals and quotations
Administering contracts
Providing customer support
Operating technology platforms and user accounts
Processing transactions
Managing projects
Communicating with clients
Improving our services
Developing products and technology
Maintaining security and detecting misuse or fraud
Conducting analytics and research
Managing our business
Meeting legal and regulatory obligations
Resolving disputes
Managing suppliers and contractors
Marketing our products and services
Other purposes reasonably related to our business
Marketing Communications
Where permitted by law, Phalyda may use your contact information to communicate with you about Phalyda, LYDA OS, products and services, events, insights, research, business updates, offers and other information we believe may be relevant.
We will provide an appropriate method for opting out
of electronic marketing communications where required. Operational or service-related communications may still be sent where necessary to provide a product or service.
Artificial Intelligence and Automation
Phalyda may use artificial intelligence, machine learning and automated technologies in parts of our business and service delivery, including research, analysis, summarisation, content generation, customer communications, workflow automation, data classification, search, reporting, service delivery and administrative processes.
We aim to use AI and automated systems responsibly and with appropriate human oversight having regard to the nature and risk of the activity. Where Personal Information is processed using third-party AI or technology providers, we take reasonable steps appropriate to the circumstances to assess how that information is handled.
We do not intend AI-generated output to replace appropriate human or professional judgement where a decision requires such judgement. Where applicable law requires specific disclosures concerning automated decision-making, Phalyda will provide those disclosures.
Disclosure of Personal Information
We may disclose Personal Information where reasonably necessary to employees and authorised personnel, contractors and consultants, technology providers, cloud-hosting providers, software and CRM providers, communications providers, AI service providers, analytics providers, professional advisers, accountants, legal advisers, payment providers, business partners, suppliers, clients where relevant to service delivery, regulators and government authorities, and other parties where authorised or required by law.
We seek to limit disclosures to what is reasonably necessary for the relevant purpose.
Third-Party Technology Providers
Phalyda relies on third-party technology and infrastructure to operate its business, including cloud infrastructure, hosting, CRM, email, telecommunications, analytics, artificial intelligence, automation, accounting, payment processing, project management, document management, cybersecurity and other business systems. Those providers may process information in accordance with their own contractual and privacy obligations.
Overseas Disclosure and Processing
Some of Phalyda's service providers, technology providers, contractors or infrastructure may be located outside Australia or may process information using overseas infrastructure. As a result, Personal Information may in some circumstances be disclosed to or accessible from overseas.
The countries involved may vary depending on the technology, supplier, client engagement and service being provided. Where Australian privacy law applies to an overseas disclosure, Phalyda will take reasonable steps required by applicable law in relation to that disclosure. Where reasonably practicable, our privacy documentation will identify countries in which overseas recipients are likely to be located.
Data Security
Phalyda takes reasonable steps appropriate to the circumstances to protect Personal Information from misuse, interference, loss, unauthorised access, unauthorised modification and unauthorised disclosure.
Measures may include access controls, authentication, role-based permissions, security policies, technology controls, secure cloud infrastructure, employee and contractor obligations, monitoring, backups, incident-management procedures and other organisational and technical measures. No internet-based system can be guaranteed to be completely secure.
Data Breaches
Phalyda maintains processes for responding to suspected privacy and security incidents. Where the Notifiable Data Breaches scheme or another applicable law requires notification of an eligible data breach, we will take the steps required by that law, which may include notifying affected individuals and the Office of the Australian Information Commissioner.
Data Retention
We retain Personal Information for as long as reasonably necessary for the purposes for which it was collected, providing services, maintaining appropriate business records, legal and regulatory obligations, dispute management, security, backup and recovery and other legitimate business requirements.
When Personal Information is no longer required and we are not legally required to retain it, we will take reasonable steps to destroy it or de-identify it.
Access to Your Personal Information
Subject to applicable exceptions, you may request access to Personal Information we hold about you. We may need to verify your identity before providing access. Where permitted by law, access may be refused or limited in particular circumstances. If this occurs, we will generally provide reasons where required.
Correction of Personal Information
If you believe Personal Information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, you may request correction. We will take reasonable steps to correct information where appropriate and required by law.
Privacy Complaints
Phalyda relies on third-party technology and infrastructure to operate its business, including cloud infrastructure, hosting, CRM, email, telecommunications, analytics, artificial intelligence, automation, accounting, payment processing, project management, document management, cybersecurity and other business systems. Those providers may process information in accordance with their own contractual and privacy obligations.
Third-Party Websites
Our websites may contain links to third-party websites, platforms or services. Phalyda is not responsible for the privacy practices of third parties. We recommend reviewing their privacy policies before providing Personal Information.
Children's Privacy
Phalyda relies on third-party technology and infrastructure to operate its business, including cloud infrastructure, hosting, CRM, email, telecommunications, analytics, artificial intelligence, automation, accounting, payment processing, project management, document management, cybersecurity and other business systems. Those providers may process information in accordance with their own contractual and privacy obligations.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, technology, products or services, data practices or legal requirements. The current version will be published on our website and will identify the date of the latest update.
Contact Phalyda
For questions, access or correction requests, or privacy complaints, contact:
Legal & Privacy Enquiries
Phalyda Pty Ltd.
ACN 671 935 283
Email: legal@phalyda.com
Website: phalyda.com
Address: Sydney, Australia | Supporting businesses across Australia and Asia-Pacific
